The way in which we interact with the world has changed over the past five years. Social media has become an incredibly important part of the way we as people communicate, stay in touch and get in contact with businesses. Having a presence online is just as important now as providing products for people to buy; can you make a consumer laugh with a tweet? Can you respond quickly and politely to a complaint on Facebook? Or do you use Pinterest to show that your business is more than just a corporate suit?
It’s a double edged sword though; many people struggle to understand the importance of social media and, perhaps more importantly, struggle with the privacy online and the fact that even the slightest slip up is there for everyone to see. Such is the importance that ‘Social Media Manager’ and ‘Community Manager’ are now an essential role in any business.